BOPI, short for “Buy Online, Pick-up In-store,” is a retail strategy that allows customers to purchase products online and then pick them up at a physical store location. This convenient approach combines the ease of online shopping with the immediacy of in-store pick-up, providing customers with a seamless shopping experience. BOPI not only saves customers time and effort, but also allows them to avoid shipping fees and potential delivery delays. Additionally, this strategy benefits retailers by driving foot traffic to their stores and increasing sales. With the rise of e-commerce, BOPI has become a popular option for both customers and retailers, offering the best of both worlds in the world of shopping.