C to C, short for “consumer to consumer,” refers to a type of business model where individuals or consumers engage in direct transactions with each other, rather than through a middleman or company. This can include buying and selling goods or services, sharing information or resources, or even exchanging ideas or opinions. C to C transactions often take place online through platforms such as social media, online marketplaces, or peer-to-peer sharing networks. This model allows for a more personal and direct interaction between individuals, promoting a sense of community and empowerment in the marketplace.