An influence campaign is a strategic and coordinated effort to shape public opinion, behavior, or decision-making through the use of various tactics such as propaganda, disinformation, and manipulation. These campaigns often target specific groups or individuals with the goal of promoting a particular agenda or viewpoint. They can be carried out by governments, organizations, or individuals and may involve the use of social media, advertising, or other forms of communication. The ultimate aim of an influence campaign is to sway the beliefs and actions of its target audience, often without their knowledge or consent.