Intra-range cannibalization refers to the phenomenon in which a company’s own products or services compete with each other for market share, resulting in a decrease in overall sales and profitability. This occurs when a new product or service within a company’s existing range directly competes with and takes sales away from an established product or service. This can be a result of poor product differentiation or overlapping target markets, leading to internal competition rather than growth. Intra-range cannibalization can be a significant challenge for companies, as it can erode brand loyalty and decrease overall revenue.