Definition : Advertising caravan

An advertising caravan is a mobile marketing campaign that utilizes a group of vehicles, typically decorated with eye-catching graphics and slogans, to promote a product, service, or event. These caravans travel to various locations, such as busy city streets, festivals, and sporting events, to reach a wide audience and create buzz around the advertised brand. The caravans often include interactive elements, such as product demonstrations or giveaways, to engage with potential customers and leave a lasting impression. Advertising caravans are a creative and effective way to bring a brand directly to its target audience and generate brand awareness and sales.

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