E-commerce cashback refers to a type of reward system where customers receive a percentage of their purchase amount back in the form of cash or credit. This incentive is typically offered by online retailers as a way to encourage customer loyalty and repeat purchases. The cashback amount can vary depending on the retailer and the purchase amount, and is often credited back to the customer’s account or sent as a physical check. E-commerce cashback is a popular marketing strategy that allows customers to save money on their purchases while also promoting the retailer’s products and services.