GAIQ certification, also known as Google Analytics Individual Qualification, is a professional accreditation that demonstrates an individual’s expertise in using Google Analytics to analyze website traffic and user behavior. This certification is awarded by Google after passing a rigorous exam that tests knowledge of key concepts, tools, and techniques within the Google Analytics platform. GAIQ certification is highly valued in the digital marketing industry and is a testament to an individual’s ability to effectively utilize data to drive business decisions and optimize online performance.