A social chatbot is a computer program designed to simulate conversation with human users through messaging platforms or social media channels. Unlike traditional chatbots, which are primarily used for customer service or information retrieval, social chatbots are specifically programmed to engage in casual and personalized interactions with users, often mimicking human-like behavior and language. These chatbots are becoming increasingly popular in the realm of social media marketing, as they can assist businesses in building relationships with their customers and providing personalized recommendations and assistance. Additionally, social chatbots can also be used for entertainment purposes, such as playing games or telling jokes, making them a fun and interactive addition to social media platforms.