The core range refers to a set of products or services that form the foundation of a company’s offerings. These are the essential and most popular items that are consistently available to customers, representing the brand’s identity and values. The core range is carefully curated and constantly refined to meet the needs and preferences of the target market. It serves as the backbone of a business, providing a reliable and familiar selection for customers while also driving sales and establishing a strong brand presence. A company’s core range is a crucial aspect of its success, as it showcases the essence of the brand and sets it apart from competitors.