Data retention refers to the practice of storing and maintaining digital information for a specific period of time. This can include personal data, business records, or any other type of electronic data. The purpose of data retention is to ensure that important information is preserved for future use or reference, while also complying with legal and regulatory requirements. It involves securely storing data in a structured and organized manner, making it easily accessible when needed. Data retention is crucial for businesses, organizations, and individuals to effectively manage and protect their data, while also promoting transparency and accountability.