A naive consumer is someone who lacks experience or knowledge in a particular market or industry, making them vulnerable to deceptive or manipulative tactics used by businesses. They may be easily swayed by flashy advertisements, false promises, or persuasive sales tactics, often resulting in impulsive and uninformed purchasing decisions. Naive consumers may also overlook important details such as product quality, pricing, and hidden fees, leading to buyer’s remorse or dissatisfaction with their purchases. It is important for naive consumers to educate themselves and practice critical thinking when making purchasing decisions to avoid falling prey to deceptive marketing strategies.