Email conversion refers to the process of turning a casual email interaction into a desired action, such as a purchase, sign-up, or download. It is a measure of the effectiveness of an email marketing campaign, as it tracks the number of recipients who take the desired action after receiving the email. A successful email conversion is achieved when the recipient not only opens the email, but also engages with its content and completes the desired action. This can be influenced by factors such as the email’s subject line, design, and call-to-action. Email conversion is an important metric for businesses as it directly impacts their sales and customer acquisition efforts.