Multi-session conversion refers to the process of converting a potential customer into a paying customer through multiple interactions or sessions. This type of conversion typically occurs over a period of time, as the customer engages with a brand or product through various touchpoints, such as website visits, email interactions, or social media engagement. Unlike a single-session conversion, which happens in one interaction, multi-session conversion involves building a relationship with the customer and nurturing them towards a purchase decision. This approach allows for a deeper understanding of the customer’s needs and preferences, resulting in a higher likelihood of conversion and long-term customer loyalty.