CPV in DOOH stands for Cost Per View in Digital Out-of-Home advertising. It is a metric used to measure the cost of each individual view or impression of a digital advertisement displayed on out-of-home screens, such as billboards, digital signs, and kiosks. This metric allows advertisers to track the effectiveness of their campaigns and determine the value of each view. CPV in DOOH takes into account factors such as location, time of day, and audience demographics to provide a more accurate and targeted measure of advertising success. With the rise of digital technology, CPV in DOOH has become an essential tool for businesses looking to reach a wider audience and maximize their advertising budget.