Cross-merchandising is a strategic marketing technique that involves promoting and selling complementary products or services together in order to increase sales and enhance the overall shopping experience for customers. This can be achieved by placing related items in close proximity to each other, creating enticing product displays, or offering bundle deals. The goal of cross-merchandising is to encourage customers to make additional purchases by showcasing the convenience and value of purchasing multiple items at once. By cross-merchandising, businesses can not only boost their sales, but also improve customer satisfaction and loyalty by providing a seamless and convenient shopping experience.