CTV, short for Connected TV, refers to any television set or device that is connected to the internet, allowing users to access streaming services, apps, and other online content. Unlike traditional TV, which relies on cable or satellite connections, CTV offers a more personalized and interactive viewing experience. With the rise of CTV, viewers have more control over what they watch and when they watch it, making it a popular choice for cord-cutters and those seeking a more diverse range of entertainment options. CTV has revolutionized the way we consume media, blurring the lines between TV and the internet, and paving the way for the future of television.