CVR, short for ‘Conversion Rate’, refers to the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. It is a crucial metric for businesses to measure the effectiveness of their online marketing efforts and website design. A high CVR indicates that a website is successfully converting visitors into customers, while a low CVR may indicate areas for improvement. In today’s competitive digital landscape, understanding and optimizing CVR is essential for driving business growth and achieving online success.