Dark UX, also known as dark patterns, refers to the deliberate use of design techniques and strategies to manipulate and deceive users into taking certain actions that may not be in their best interest. These techniques often exploit human psychology and behavior to trick users into making unintended purchases, signing up for unwanted services, or sharing personal information. Dark UX is commonly used by companies to increase profits or gain an advantage over competitors, but it can also have negative consequences for users, such as loss of privacy and trust. It is important for users to be aware of dark UX and to carefully consider their actions when interacting with websites and apps.