Data, in the context of digital out-of-home (DOOH) advertising, refers to the collection and analysis of information related to the audience, location, and performance of DOOH campaigns. This data can include demographic information, audience behavior, and engagement metrics, among others. By utilizing DOOH data, advertisers can gain valuable insights into the effectiveness of their campaigns and make data-driven decisions to optimize their advertising strategies. Ultimately, DOOH data allows advertisers to better understand and connect with their target audience, resulting in more impactful and successful DOOH campaigns.