Cart abandonment refers to the act of leaving an online shopping cart without completing the purchase. This can occur for various reasons, such as a change of mind, distractions, or technical issues. It is a common occurrence in e-commerce and can have a significant impact on a business’s revenue. Customers who abandon their carts may still be interested in the products, but something has caused them to hesitate or lose interest. To combat cart abandonment, businesses often use strategies such as retargeting ads, email reminders, and improving the checkout process to encourage customers to complete their purchase.