Product descent refers to the process of a product’s decline in quality or value over time. This can occur due to various factors such as wear and tear, outdated technology, or changes in consumer preferences. It is a natural and inevitable occurrence for most products, as they are designed and manufactured with a limited lifespan. However, product descent can also be accelerated by poor maintenance, lack of innovation, or competition from newer and better products. As a result, companies must continuously strive to improve and innovate their products to delay or minimize the effects of product descent.