Logo hijacking refers to the unauthorized use or alteration of a company’s logo for the purpose of deceiving or misleading consumers. This can occur when a third party uses a similar or identical logo to a well-known brand in order to capitalize on its reputation and confuse consumers into thinking they are purchasing from the legitimate company. It can also refer to the manipulation of a company’s logo by a competitor or disgruntled individual in an attempt to damage their reputation or brand image. Logo hijacking is a form of intellectual property infringement and can have serious consequences for both the hijacker and the original company.