Downselling is a sales technique in which a seller offers a lower-priced or less comprehensive product or service to a potential customer who initially showed interest in a higher-priced or more extensive option. This approach is often used to prevent a customer from completely walking away from a sale due to budget constraints or hesitation. Unlike upselling, which encourages customers to upgrade to a more expensive option, downselling aims to find a compromise that still satisfies the customer’s needs while also being more affordable. This can be an effective strategy for building trust and maintaining a positive customer relationship, as it shows that the seller is willing to work with the customer’s budget and priorities.