Dynamic Search Ads (DSA) are a type of online advertising that utilizes machine learning technology to automatically generate and display ads based on a user’s search query. Unlike traditional search ads, which require specific keywords to trigger the ad, DSA uses a website’s content to match relevant ads to a user’s search. This allows for a more personalized and relevant ad experience for the user, as well as increased efficiency for advertisers. DSA is a powerful tool for businesses looking to reach a wider audience and increase their online presence.