Definition : Adwords account manager

An Adwords account manager is a skilled professional who oversees and optimizes online advertising campaigns using Google’s Adwords platform. They are responsible for creating and managing ad campaigns, selecting keywords, setting budgets, and monitoring performance to ensure maximum return on investment. Additionally, they analyze data and make strategic adjustments to improve ad targeting and increase conversions. With their expertise in digital marketing and knowledge of Adwords, an Adwords account manager plays a crucial role in driving traffic and generating leads for businesses.

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