The ‘Wow effect’ is a powerful and immediate emotional response that is evoked by something that is truly impressive, surprising, or awe-inspiring. It is a feeling of amazement and wonder that leaves a lasting impact on the viewer or observer. The ‘Wow effect’ is often associated with a sense of disbelief and astonishment, as if the mind is struggling to comprehend the sheer magnitude or beauty of what is being witnessed. It can be triggered by a variety of stimuli, such as a breathtaking view, a remarkable performance, or a stunning piece of art. The ‘Wow effect’ is a testament to the ability of something to captivate and inspire, leaving a lasting impression that is difficult to forget.