Acquisition retargeting, also known as remarketing, is a digital marketing strategy that targets potential customers who have previously interacted with a brand or product but did not make a purchase. This technique involves using cookies and other tracking methods to display personalized ads to these potential customers as they browse the internet, with the goal of re-engaging them and ultimately converting them into paying customers. By utilizing data and analytics, acquisition retargeting allows businesses to reach out to a highly targeted audience, increasing the chances of acquiring new customers and boosting overall sales.