Group buying, also known as collective buying or group purchasing, is a purchasing method in which a group of individuals come together to leverage their collective buying power in order to secure discounts and better deals on products or services. This can be done through various means, such as group discounts, bulk purchases, or negotiating with suppliers as a group. The concept of group buying has gained popularity in recent years due to the rise of online platforms that facilitate group buying, making it easier for individuals to join forces and save money on their purchases. By pooling their resources, group buying allows individuals to access products and services at lower prices, making it a cost-effective and efficient way to shop.