An exact match domain, also known as an EMD, is a website domain that precisely matches a specific keyword or phrase that a user may search for on a search engine. This means that the domain name and the search query are identical, making it easier for the website to rank higher in search results. EMDs are often used by businesses and individuals to target a specific audience and improve their online visibility. However, with the constant changes in search engine algorithms, the use of EMDs has become less effective in boosting website rankings.