Exclusive supply refers to a business arrangement in which a company or individual is the sole provider of a particular product or service to a specific market or customer. This means that no other entity is allowed to offer the same product or service to the designated market or customer, giving the exclusive supplier a competitive advantage. This type of agreement is often used to protect the interests of both parties and can lead to increased profits and brand loyalty. However, it can also limit consumer choice and potentially lead to higher prices. Exclusive supply agreements are commonly found in industries such as fashion, technology, and pharmaceuticals.