Range extension refers to the expansion of a product or service into new markets or geographic areas. This can be achieved through various means such as introducing the product to new demographics, targeting different customer segments, or entering into partnerships with other businesses. The goal of range extension is to increase the reach and availability of a product or service, ultimately leading to increased sales and growth opportunities. It allows businesses to tap into untapped markets and diversify their customer base, ultimately strengthening their brand and increasing their competitive advantage. Range extension requires careful market research and strategic planning to ensure successful implementation and sustainable growth.