Eye tracking on mobile refers to the technology that allows a mobile device, such as a smartphone or tablet, to track and analyze the movement of a user’s eyes. This technology uses front-facing cameras and specialized software to monitor the direction and duration of a user’s gaze, providing valuable insights into their visual attention and behavior. By understanding how users interact with their mobile devices, eye tracking on mobile can enhance user experience, improve usability, and inform design decisions for mobile applications and websites. It has applications in various fields, including market research, user testing, and accessibility, making it a powerful tool for understanding and optimizing the mobile user experience.