Transactional loyalty refers to the loyalty that a customer exhibits towards a brand or company based on their past transactions and experiences. It is a measure of the customer’s willingness to continue doing business with the same brand or company due to the positive interactions and satisfaction they have received in the past. This type of loyalty is often driven by factors such as quality of products or services, customer service, and overall value for money. Unlike other forms of loyalty, transactional loyalty is based on tangible and measurable factors, making it a crucial aspect for businesses to focus on in order to retain and attract customers.