Definition : Flash mob advertising

Flash mob advertising is a unique and dynamic form of marketing that involves a large group of people suddenly gathering in a public place to perform a coordinated and attention-grabbing act, typically for the purpose of promoting a product, service, or brand. This unconventional approach to advertising relies on the element of surprise and the power of social media to create a buzz and generate excitement among onlookers. It is a creative and cost-effective way for businesses to reach a wide audience and leave a lasting impression.

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