Food marketing refers to the strategic and creative process of promoting and selling food products to consumers. It involves a combination of market research, branding, advertising, and sales techniques to attract and retain customers. The goal of food marketing is to increase consumer awareness and demand for a particular food product, ultimately leading to increased sales and profitability for food companies. This can be achieved through various methods such as product packaging, social media campaigns, in-store promotions, and partnerships with influencers. Effective food marketing not only highlights the unique qualities and benefits of a product, but also creates a strong emotional connection with consumers, influencing their purchasing decisions.