Price splitting refers to the practice of dividing the cost of a product or service into smaller, more affordable amounts. This can be done for various reasons, such as to attract budget-conscious customers or to make a product seem more affordable. However, price splitting can also be used as a deceptive tactic to hide the true cost of a product or service. It is often seen in the retail industry, where items are advertised at a lower price but additional fees or charges are added at checkout. Price splitting can also refer to the act of dividing a single product into multiple smaller units and selling them separately for a higher overall price. This can be seen in the food industry, where a single item is divided into smaller portions and sold at a higher price per unit. While price splitting can be a useful marketing strategy, it is important for consumers to be aware of the potential hidden costs and to carefully consider the overall value of a product or service before making a purchase.