Click fraud refers to the deceptive practice of artificially inflating the number of clicks on online advertisements in order to generate illegitimate revenue. This fraudulent activity is typically carried out by automated bots or individuals who repeatedly click on ads without any genuine interest in the advertised product or service. Click fraud not only wastes advertising budgets, but it also distorts the effectiveness of online marketing campaigns and undermines the trust between advertisers and publishers. As such, it is a major concern for businesses and digital platforms alike, and measures are constantly being developed to combat this unethical behavior.