Gated content refers to online material, such as articles, videos, or downloads, that can only be accessed by users who have completed a specific action, such as filling out a form or subscribing to a newsletter. This exclusive content is often used as a marketing strategy to entice users to provide their personal information in exchange for valuable information or resources. Gated content can be found on websites, social media platforms, and other digital channels, and is designed to attract and engage potential customers while also collecting data for businesses to use in their marketing efforts.