Customer geolocation refers to the process of identifying and tracking the physical location of a customer using various technologies such as GPS, Wi-Fi, and IP address. This information is then used by businesses to personalize and enhance the customer experience, by providing location-based services, targeted marketing, and real-time assistance. It allows businesses to understand their customers’ movements, preferences, and behaviors, ultimately leading to improved customer engagement and satisfaction. However, it is important to note that customer geolocation must be used ethically and with the customer’s consent to protect their privacy.