The term ‘Ghost in advertising’ refers to the subtle and often unnoticed presence of a brand or product in a piece of media, such as a movie, TV show, or music video. This type of advertising is known as product placement, where the product is seamlessly integrated into the content without being explicitly advertised. The idea behind this strategy is to create a subconscious association between the brand and the content, ultimately influencing consumer behavior and purchasing decisions. The term ‘ghost’ emphasizes the elusive and almost supernatural nature of this type of advertising, as it can be easily missed by the audience but still has a powerful impact on their perception of the brand.