Retargeting packaging refers to the strategic use of packaging design and messaging to re-engage and convert potential customers who have previously interacted with a brand or product. This technique involves tailoring the packaging to specifically target individuals who have shown interest in a product, whether through online browsing, abandoned carts, or previous purchases. By utilizing retargeting packaging, brands can effectively capture the attention of potential customers and encourage them to make a purchase, ultimately increasing sales and brand loyalty. This approach combines the power of packaging design with the precision of targeted marketing, creating a powerful tool for businesses to reach and convert their target audience.