Health score Google AdWords refers to a metric used to measure the overall performance and effectiveness of a Google AdWords account. It takes into account various factors such as click-through rates, conversion rates, ad relevance, and quality score to provide a comprehensive evaluation of the account’s health. A high health score indicates that the account is well-optimized and generating positive results, while a low score may indicate areas for improvement. This score is crucial for advertisers to track and improve their AdWords campaigns, ultimately leading to better ROI and success in the competitive world of online advertising.