Definition : IFOP

IFOP, or the Institut français d’opinion publique, is a leading French polling and market research institute. Founded in 1938, IFOP has become a trusted source for gathering and analyzing public opinion on a wide range of topics, from politics and social issues to consumer behavior and market trends. With a team of experienced researchers and state-of-the-art methodologies, IFOP provides valuable insights and data to businesses, governments, and the general public. Its reputation for accuracy and impartiality has made IFOP a go-to resource for understanding the ever-changing landscape of French society.

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