Definition : Open innovation

Open innovation is a collaborative approach to problem-solving and idea generation that involves actively seeking and incorporating external knowledge, ideas, and resources from a diverse network of individuals and organizations. This approach breaks away from traditional closed innovation methods, where ideas and resources are generated and utilized solely within a company or organization. By embracing open innovation, companies can tap into a wider pool of expertise and perspectives, leading to more innovative and successful solutions. It also promotes a culture of sharing and collaboration, fostering a sense of community and driving progress in various industries.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt