Advergaming, also known as branded or promotional gaming, is a marketing strategy that combines advertising and gaming to promote a product, brand, or service. It involves creating interactive and engaging games that incorporate the brand’s message, logo, or products in a subtle or overt manner. Advergames are designed to capture the attention of the target audience and create a positive association with the brand, ultimately leading to increased brand awareness and customer loyalty. This form of advertising allows companies to reach consumers in a non-intrusive and entertaining way, making it a popular and effective tool in the modern marketing landscape.