Köpskam, a Swedish term literally meaning “shopping shame,” refers to the feeling of guilt or embarrassment one experiences after making a purchase, particularly when it is deemed unnecessary or excessive. This phenomenon has become increasingly prevalent in modern consumer culture, where the pressure to constantly acquire new possessions can lead to feelings of inadequacy and self-judgment. Köpskam highlights the negative impact of materialism and encourages individuals to reflect on their spending habits and prioritize more meaningful and sustainable forms of happiness.