A checkout display is a strategically designed and visually appealing arrangement of products and promotional materials located near the point of sale in a retail store. It is intended to capture the attention of customers during the final stage of their shopping experience and entice them to make additional purchases. This display often features popular or impulse items, special offers, and eye-catching signage to encourage last-minute buying decisions. A well-executed checkout display can not only increase sales but also leave a lasting impression on customers, making it a crucial element in the overall success of a retail store.