Definition : Licensing

Licensing refers to the legal process of granting permission or authorization to use a particular product, service, or intellectual property. This can include granting the right to use a trademark, copyright, or patent for a specific purpose or period of time. It is a contractual agreement between the licensor (owner of the product or intellectual property) and the licensee (person or entity granted the permission). Licensing allows for the distribution and commercialization of products and ideas, while also protecting the rights and interests of the original creator. It is a crucial aspect of business and innovation, providing a means for individuals and companies to profit from their creations while also promoting innovation and competition in the market.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt