A deep link is a specific URL or hyperlink that directs a user to a specific page or content within a website or app, bypassing the homepage or main landing page. Unlike a traditional link, which typically leads to the main page of a website, a deep link takes the user directly to the desired content, providing a more seamless and efficient user experience. This type of link is commonly used in mobile apps, allowing users to access specific features or pages within the app without having to navigate through multiple screens. Deep links are also utilized in marketing strategies to drive traffic to specific products or services, increasing the likelihood of conversion. Overall, deep links provide a more targeted and personalized approach to navigating and accessing online content.