Live commerce, also known as live shopping or live streaming shopping, is a form of e-commerce that combines the convenience of online shopping with the interactive experience of live video streaming. It involves real-time demonstrations and product showcases by hosts or influencers, allowing viewers to ask questions and make purchases directly through the platform. This innovative shopping method not only offers a more engaging and personalized shopping experience, but also creates a sense of urgency and exclusivity as products are often only available for a limited time during the live broadcast. With the rise of social media and the increasing demand for authentic and interactive content, live commerce has become a popular and effective way for businesses to connect with their customers and drive sales.